Ash Growney is a UX designer and researcher whose work focuses largely on narrative and introspection related interfaces, exploring digital ethnography and other cyberfeminist related topics. Much of their work also questions the status quo within UX, creating interfaces outside of the limitations or standards of web2.

Mercurial Data is a definition of their personal practice:

Mercurial

- “As the world around us is constant flux, new technologies are constantly emerging,"

Data

-“we must ensure our design decision making is built on situationist knowledge and other thorough research , to ensure what we are creating serves the needs of real people”

“I created Mercurial Data as I felt obligated to work towards change in how many interfaces within various services have problematic designs , that don't meet the user needs of people they are meant to be designed for, due to profit orientations driving designs or discriminatory design operating through standardisation. Additionally I feel there is an inherent issue with oversaturated , repeated template-like structure of web2 online experiences . I don’t think it encourages an intentional or reflective participation of the user.”

"The mistake that Nielsen and Norman make is to assume that the single goal of all design is to make an interface transparent, when in fact the goal is to establish an appropriate rhythm between being transparent and reflective" - Windows and Mirrors , Interaction Design, Digital art and the myth of transparency